Adobe campaign functions. 1. Adobe campaign functions

 
1Adobe campaign functions <b> If you need to, use parameterized (prepare statement) functions instead of string concatenation</b>

Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. IMPORTANT. These activities let you build one or more targets by defining sets and splitting or combining these sets using intersection, union, or exclusion operations. I want to know the approach in case of fallback Best regards, MarcelAdobe Campaign Standard: Does Campaign use the new Litmus API? AEP - Data feed mappings not available in source connector; Items assigned to adobe_mc parameter of “visitor. JavaScript date formatting To display a date in the desired format, Adobe Campaign provides the formatDate function that takes as input the content of the date and a string specifying the output format with the following syntax. Define the data sorting sequence. External accountsProvide campaign data set analysis and deliverability recommendations based upon data from third party tools. orderBy clause. extendedSchema (string): receives the name of the out-of-the-box schema. This is the process to which the Adobe Campaign console connects. We recommend defining an Adobe Campaign account administrator password for security purposes. The Outbound schema must exist in the database and be linked to an FDA database. To configure a Fork activity and its related activities, follow these steps: Open the Fork activity and define the name and the label of the outbound transitions. Learn more. Go next level with your campaigns using Adobe Campaign. For example, in a trigger LogoUpload_uploading_Visits: eVar01 can contain the Shopper ID in String format which is used to reconcile with Adobe Campaign recipients. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. The Edit expression icons of the Remote field and Local field gives you access to the list of fields of each of the tables. Regarding the String. Query: lets you run a query. Customer may add Customer’s email address to the BCC inbox for the purpose of receiving an archival copy of a Message. Returns the current date minus n days (as an integer yyyymmdd) Converts a string to a date + timezone. Malware identified in this campaign is generated beginning with the execution of a PowerShell script. Adobe Campaign is the Adobe Experience Cloud solution for cross channel campaign management. The Advanced filter editor leverages all capabilities of Campaign query editor. These functions let you. expr="AESEncrypt(@id)" Want to use the custom created functions rather than the AESEncrypt. Adobe Campaign, Symfony, Angular, Django and much more! Built with ️ and ☕ by Florian Courgey using Jekyll, Bootstrap 4 and Minima on steroidsWith Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Github floriancourgey; Gitlab floriancourgey;. Standard direct mails are sent once. Marketing campaign deliveries. sqlExec (query [, value1,. This function generates a result around the checked grouping axis. This Integration supports two types of Adobe Experience Cloud IDs: Visitor ID: this type of ID allows you to reconcile Adobe Experience Cloud visitors with Adobe Campaign profiles. You can also duplicate an existing live campaign to create a new one. PostEvent ( String workflowId, String activity, String transition, XML parameters, Boolean complete )Drag and drop a Test activity into the workflow. The public key will be shared with the external system, which will use it to encrypt the data to send to Campaign. PGS-220000 PostgreSQL error: ERROR: null value in column "igoal03" violates not-null. Label and ID of your campaign. If you need to, use parameterized (prepare statement) functions instead of string concatenation. The table below gives you the list of dimensions used in reports and their definitions. StringAgg (<string values>,<separator>) Sum, Sum. Experience League The query editing tool allows you to use advanced functions to carry out complex filtering. Learn. Learn about email marketing, customer journey management, omnichannel marketing, and more. The query editing tool allows you to use advanced functions to carry out complex filtering. Adobe Campaign: How To Use Emoji In Subject Line For Emails; Thumbnail is black on uploaded mp4 video assets;. Recurring mails allow you to send the same direct mail. Learn detailed steps to create your message content in the following pages: Create emails. It is composed of the following elements: if: the condition to be evaluated first. aemserver operator that will be used to connect the AEM server to Adobe Campaign. Changes the name of an element or an attribute. The General tab lets you enter the label and the execution context of the distribution (targeting dimension, distribution field). This element allows you to enter your conditions manually. This is useful for aggregate functions (average, maximum, sum) for example, which can only be calculated on the server or when the database provides an easier. Returns the number representing the year and month of the date. For example, for a function with 2 parameters, minArgs and maxArgs will be 2 and 2. Paid hours. Define each condition’s attributes: When editing the Condition field, two. com. Viral and social marketing. SOLVED Proper function in ACS. However, while possibilities are infinite, it is critical to make wise decisions and build strong foundations to start designing your data model. It allows to define more complex expressions. Email marketing. Learn how to aggregate your data by getting the sum of your results. Select the Reconciliation type to define how duplicates are from the confrontation between inbound populations are handled:List of functions About functions. Work with schemas. Peak volume of Transactional Messages is 50,000 messages per hour. The Edit expression icons of the Remote field and Local field gives you access to the list of fields of each of the tables. Adobe Campaign Classic v7 & Campaign v8. If you have access to Adobe Admin Console for your organization, follow the steps below. This is useful for aggregate functions (average, maximum, sum) for example, which can only be calculated on the server or when the database provides an easier. Formats a date value using U. This enables a user to manage all Adobe Campaign functions via SOAP calls, which are the native entry point of the Adobe Campaign application server. From Adobe Admin Console, select the Adobe Experience Platform product. This is made possible via the setValue(path, value) and getValue(path) functions of document. . Can be used in JSSPs, Workflows and Web apps. The Adobe Campaign console itself only uses SOAP calls. I have a package for you which you can use directly. Adobe Campaign lets you design and orchestrate targeted and personalized campaigns on multiple channels: email, direct mail, SMS, push notification. Peak volume of Transactional Messages is 50,000 messages per hour. The XPath language is used in Adobe Campaign to reference an element or attribute belonging to a data schema. This can be the delivery specified in the transition, a delivery selected explicitly, or a delivery calculated by a script. session. , <expression as param N>) Each function has a specific returned type. Directly select the delivery concerned. AI-powered emails. The function transforms non-alphanumeric characters other than $-_. Something similar to the below-mentioned expresion. Campaign v8 documentation. Hi David, Thanks for your reply. Adobe Campaign allows you to check how your deliveries are performing through a set of built-in real-time indicators. An SQL code activity executes an SQL script. Adobe Campaign provides the external function date-format. Returns the number representing the day in the week of the date. Usage. Last but not least add your JS function to JavaScript codes folder: Implementing SOAP methods. The ‘Test’ activity evaluates JavaScript expressions in order to activate the appropriate transition. When using the Acrobat Sign text tags or PDF form fields to define calculated fields, the expression for the calculation is defined using a directive called “calc”. In the example below, we will create a workflow to send an. The following PQL query checks if the person’s age is divisible by five. There seems to be a MD5 function in ACC, but not sure if it. Topics: Social Marketing. Transactional Messaging: Transactional Messaging functions with the following Channels: Email, SMS and Mobile App. The primary key of most Adobe Campaign tables is a 32-bit long integer auto-generated by the database engine. Country registered in the recipient's profile. A Wait activity activates its transition after a time delay of anywhere between a few seconds and several months. Elements are designated by their name, and attributes are designated by the name preceded by the character “@”. Adobe Campaign lets you design and orchestrate targeted and personalized campaigns on multiple channels: email, direct mail, SMS, push notification. And from the url here, I can see the function. Adobe Campaign Standard. I ended up making this regular expression function package for Postgres and ACC 9035. Experience Cloud includes features like targeted list generators, enhanced email campaign functions, operational reporting. Sign In. City registered in the recipient's profile. The Adobe Campaign console itself only uses SOAP calls. The analysis function uses the Adobe Campaign application server process (web nlserver) by default. 3. In the Actions section, create the message to send with the campaign. Developer. This option applies to workflows created within campaigns ONLY. controller which is a UIController:Thanks for your hep. Use the External API. (SQL function and API functions are not available), Adobe Campaign must be able to detect URLs so that links can be tracked. David--Garcia. With that in mind, let’s create an SQL String Replace function in Adobe Campaign: Create the XML package definition Hi Folks, I want to generate the encrypted personalized parameter for the URL in the email CTA. Harmonising all of your marketing channels is not an impossible task. ) A. In the Properties tab, select the Do not generate a file if the inbound transition is empty option to avoid creating and uploading. Adobe Campaign Community Lens 8th edition is out! Read More. Topics: Personalization. Description. Refer to Creating a query. Adobe Campaign Features. I used the Weekday function to derive the day of week from date. Campaign | How to save a file using saveFile() function without BOM; Campaign Classic V7 - Last access date for all operators of Adobe Campaign; Adobe Campaign: Queries against tsEvent take a long time;. Campaigns can contain marketing activities such as emails, SMS, push notifications, workflows, and landing pages. CSV. Select the template on which you want to base your delivery and define its content. A function signature can have 0-N expressions as ordered parameters. To check your version of JavaScript, you ca. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. This operation is carried out with the lets you group data (“group by”) and make a selection of what was grouped (“having”). Thanks for - 440467What are the three functions of the delivery audit in Adobe campaign? 04/12/2020 – by Mod_GuideK 0. You can use a script to change this behavior. ]176 and. Description. To encode UTF-8 characters, use the encodeURIComponent() JavaScript function. The XPath language is used in Adobe Campaign to reference an element or attribute belonging to a data schema. For 3 parameters, plus 1 optional, they will be 3 and 4. I have tried in AC using expression like max(@eff_dt , PartitionBy(@col1,@col2,@col3)) which parses we. Discover the many Adobe Campaign benefits that help steer you. (JS) function instead of using "Enrichment" -tool in order to make a single dynamically adjustable block for the end user?From the menu, choose Administration > Configuration > Input forms. Click the name of the delivery you want to display to show its details. Choose the Marketing or Transactional category depending on the type of communication that you want to send. I have a package for you which you can use directly. Update. Best practices. It helps you deliver consistent campaigns everywhere. Example:Use the Fork activity if you need to run several activities independently. Executable campaigns do not need to be activated or deactivated; they will only. When you save the current schema, Adobe Campaign will approve its grammar with the schema declared in the @xtkschema attribute. entitySchema (string): basic schema which syntax and approval are based on (by default for Adobe Campaign: xtk:srcSchema). Hi, I am trying to encode a string with base64 within a workflow in Adobe Campaign Standard. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Necessary cookies are absolutely essential for the website to function properly. It's possible that the specific version of Adobe Campaign you're using may not support the String. Products Campaign Campaign Management Features Email Management Cross-Channel Campaign Management Segmentation & Targeting Campaign Management Manage multiple data sources, define your. To use a target type, select it and click Next. If you notice errors stating that your messages are declared as spam, or that your messages are constantly blocked, try excluding the recipients that have not opened or clicked in one of your messages in the last 12 months from the target. Hi , Why I receive the XTK-170016 You are not authorized to use SQL expressions. Select your own Database system (mySql, Postgres, SQL Server, Oracle, etc) to see how the functions listed are written in the underlying DB engine language (T-SQL for SQL. Generates an event from any kind of activity. You will have to create one of your own. Adobe strongly recommends to use the Adobe Experience Platform Mobile SDK by configuring the Adobe Campaign extension in the Data Collection UI. I hope you find one or a combination of functions that adapts to your needs! All the best, PabloUse monitoring and reporting tools. . To do this:Adobe Campaign Standard. Apparently, Adobe Campaign needs you to escape square brackets. Learn how to define additional SQL functions With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. 8/23/22 12:41:59 AM. recipient=1, person=1). Experience Cloud Advocates. In the documentation i see there are pre-built functions available in ACS for AES encryption and decryption here: Adobe Campaign Help | List of functions The content is defined in JSON format in Adobe Analytics for each trigger. To create a simulation, apply the following steps: Open the Campaigns tab, click the More link within the Create section and select the Simulation option. Then, deliver timely and relevant campaigns that meet your customers in the right. The Adobe Campaign application server was designed for openness and easy integration with increasingly diverse and complex company information systems. These parameters will be encrypted using the AES algorithm using the custom keys, salt, and iv. This attribute receives an XTK expression. External accounts By default, each field is displayed on a single line and occupies all available space depending on the type of data. By convention, the first use the time zone of the machine, while the last use a time zone depending on context: usually that of the current operator, but this behavior can be modified for exports or workflows, for instance. About Campaign-Points of Interest data integration. Creating a campaign. Cross-channel deliveries are available in the Deliveries tab of campaign workflow activities. Once the link has been established, the aggregate result and the recipients make up part of the same temporary schema. noToolbar: hides the toolbar (with value “true”); toolbarCaption: overloads the toolbar label; toolbarAlign: modifies the vertical or horizontal geometry of the toolbar (possible values: “vertical”|“horizontal”); img: displays the image associated with the list; form: overloads the edit form of the targeted element; zoom:. Workflow activities are grouped by category. ){ xtk. Mark as New. The parameters must be entered in the properties window. Create a new campaign with the API-triggered type. Configuration. Select the campaign from the drop-down list of the. Hi Dev, Let me check on this function definition code . else: the expression to be evaluated in. SDKs. ToDate(LPad(ToString(Month(GetDate())),2 ,'0' - 372714. The Execution field allows you to define the action. Roles can be managed from the Administration > Users. Refer to Step 3 - Sort data. To modify a workflow’s execution options, use the button to access the workflow properties and select the Execution section. Experience League. . Sign In. When using the DBEngine class (returned by application. Alternatively to Workflows, Adobe Campaign offers a simplified import function that allows the user to manage certain types of import that were defined by an administrator. To create a new instance, follow the steps below: Click the link in the top right-hand corner of the credentials fields to access the connection configuration window. using IfEquals(score,'1' , '1',''). With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. These fields offer a button that opens a drop-down list to help you. Last updated: July 13, 2020 What is Adobe Campaign Standard? Adobe Campaign Standard On-demand Services provides a platform for designing and executing digital. xml) In the <web> module, set webView2Mode = "1". Correct date formatting: Adobe Campaign provides date formatting functions for the JavaScript templates and XSL stylesheets. Step 4: Configure the Visitor ID Service. The personalization elements are inserted in the message body. Starting Campaign v8. Here is the list of. Does this work, and if: how? ToBase64 (Customer_Information) returns data of customer_information field, but it's not base64 encoded. The characters used to format the different parts of the date are the following: Y - Year. Create your own SQL functions to be used as XTK expressions in Adobe Campaign Query Editor! Intro. Adobe Analytics is a fantastic tool for people who know what they are doing. Click Save to create the simulation. In the activity’s properties screen, there is an Advanced options tab that lets you define the activity’s execution mode and behavior in case of errors. startsWith() function, or that it's not available in the particular part of the code you're working with. else: the expression to be evaluated in. J - Day of the year (1-366) W - Week of the year. For example, if you want to wait until a certain day of the month, you can force the day. Any help or suggestion in this regard will be highly appreciated. appendVisitorIDsTo” Adobe Campaign Standard: How to prevent workflows from inserting blank org units; The page to be deleted is hidden but remains in. They make up a library of generic functions that can be enriched. Recurring mails allow you to send the same direct mail multiple times. The % (modulo/remainder) function is used to find the remainder after dividing the two argument expressions. 6=Sunday. Default affinity: this field allows you to force a workflow or a workflow activity to execute on a particular machine. You can then select the type of filtering to apply: You can select recipients using the types of targeting defined in the database. Name Description Syntax - 392245. 1. To perform advanced filtering capabilities, use functions to define the content of the filter. Note: Adobe recommends that you use the EncodeForURL function, not the URLEncodedFormat function, to escape special characters in a string for use in a URL in all new applications. Adobe Campaign Community Lens 8th edition is out! Read More. Learn key steps to configure Journey Optimizer. More advanced data types are interpreted as strings and are synced as is. Click the New button at the top right of the list. Select Overload the HTML rendering function. The Query activity allows you to filter and extract a population of elements from the Adobe Campaign database. REST was simply not mature enough and SOAP was the work horse of the day. At a delivery template level, you can. Thanks. @salvatore_dange You might need to hunt around for example code that will run on Campaign. For example, for a function with 2 parameters, minArgs and maxArgs will be 2 and 2. Transcript. you may want to create a function called onStart() to run at the start of a workflow, except that's taken by the software's event handler and would collide and create unexpected behavior. This string is encrypted using the AES algorythm in Cipher Block Chaining (CBC) mode with a null initialization vector. Questions. That said, just loadLibrary() your file and it'll install whatever's in the global namespace there to the entire workflow. The functionality is very similar to the “Campaign is Requested” feature. Upgrade to the latest build. To configure Microsoft SQL Server on Windows: In Windows, click Control Panel ‘>’ System and Security ‘>’ Administrative Tools ’>’ ODBC Data Sources (64-bit). But I still can't find it in js of jssp libraries. As soon as a connection is enabled via Adobe IMS, Marketing Cloud Visitor ID Service is activated, which replaces the permanent cookie used by Adobe. js, in wct:wechatApiService. The query editing tool allows you to use advanced functions to carry out complex filtering. About segments;. Syntax: VLOOKUP (lookup_value, Table_array, Col_index_num, Range_lookup)ToBase64 encoding in workflow. Select the data to extract. person. then: the expression to be evaluated in case the result of the condition evaluation is true. Drag and drop a Union activity into your workflow. And I didn't find the defination of the function in ACC js and jssp libraries or files. Standard direct mails are sent once. Can be something as below: function namespace_schema_ soapCallName (attribute1, attribute2, attribute3,. If you are using the demdex domain and following the syntax ftp-out. Welcome to Adobe Campaign Classic. Click the Edit tab to configure it. Adobe technical documentation articles are written in a lightweight markup language called Markdown, which is both easy to read and easy to learn. Common page variables include props, eVars, and events. I saw two functions DataLength and Length. To achieve, this I am using the CryptoJS library in the adobe campaign classic. Preview and test your messages using various capabilities: send proofs to test profiles or tageted profiles, test your emails. This package file contains a JavaScript entity that generates an Open Office document detailing the database schema of the Adobe Campaign instance. Solved! Go to Solution. FortiGuard Labs recently identified the use of a Russian-language Word document equipped with a malicious macro in the ongoing Konni campaign. External API. Just import into your environment. When the Lower function is used, the Index is not used. If the data belongs to the query’s filtering dimension, simply select it in the list of available fields to display it in the output columns. List properties. With Import templates, manage certain types of import defined by. Its a bit hit and miss trying to find specific crypto libraries that are built from the ground up in JS. AI-powered emails. This is useful for aggregate functions (average, maximum, sum) for example, which can only be calculated on the server or. Deploy Campaign (on-premise) Migration to Adobe Managed Services. Hi, As indicated in the documentation the Dateonly () function returns returns the date only (with time at 00:00) You can use ToDate (@eventDate) to c onverts a date + time as a date. for a parameter. "The ColdFusion UUID format is as follows: xxxxxxxx-xxxx-xxxx. The steps for building a query in Adobe Campaign are as follows: Select the work table. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. Adobe Campaign Classic v7 & Campaign v8. ), always follow these guidelines: Scripting: try to avoid SQL statements, use parameterized functions instead of string concatenation, avoid SQL injection by adding the SQL functions to use to the allow list. La herramienta de edición de consultas le permite utilizar funciones avanzadas para realizar filtrados complejos. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. This document provides common use cases and best practices to learn how to. To display reports, apply the following procedure: Go to the Campaigns tab and click the Delivery link to display the list of deliveries. The query editing tool allows you to use advanced functions to carry out complex filtering. A check character is added at the end. Adobe Campaign does not offer a dedicated read API per entity (no getRecipient or getDelivery function, etc. By default, instances are not allowed to connect to outside URLs. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline. The use of the import and export functions is explained in Generic imports and exports. If the SQL Server Native. Adobe Campaign lets you express dates as a function of their time zone: this enables international users to work worldwide on various time zones. This identifier is usually unique to a specific Adobe Campaign instance. For example, to select all the persons who are named Isabel Garcia, you can write this code: <condition boolOperator="AND" expr="@firstName='Isabel'"/> <condition expr="@lastName='Garcia'"/>. Click on the drop down next to ‘Type’ and select the option “The file name is computed during delivery analysis (it cannot depend on the recipient profile) 7. Read more. Secure the data model: use named rights to limit operator actions,. <function name> ( <expression as param 1>, <expression as param 2>,. The Set or change the administrator password option lets you enter the password linked to the Adobe Campaign operator with administrator rights. To sort the result set, specify the orderBy clause as an XML element with the sortDesc attribute. SOLVED Difference between DataLength and Length functions. User. Please refer to the documentation Adding additional SQL functions. 6=Sunday. With features that go beyond email to include SMS, push notifications, and even Whatsap integrtion, it's a well-crafted piece of software from. A Continuous delivery type action lets you add new recipients to an existing delivery. then: the expression to be evaluated in case the result of the condition evaluation is true. 1 Adobe Campaign doesn’t allow direct usage of custom SQ functions, we need to whitelist them first inside the xtk:funcList entity The query editing tool allows you to use advanced functions to carry out complex filtering. In Campaign Classic the option NmsOperation_LimitConcurrency is available and a value can be set. If you want to extract data to a CSV file with a specific encoding, first select the “Text” output format. Creates a node copy from another document. The Handle groupings. Thanks David, Actually, I didn't find the definition of function setMaxProgress() from the document you sent. Otherwise, if argument is of type date, day of the week is calculated in. Add a description for this list. The id is the physical primary key of an Adobe Campaign table. The distributed architecture ensures linear system scalability scaling from thousands of messages to millions of messages. Delivery Fundamentals: Included for new Campaign Customers only. ){ xtk. Learn how to migrate your existing technical account(s) in this technote. By default, Adobe Campaign offers a set of roles which allows you to define unitary authorizations assigned to users and user groups. Refer to Step 1 - Choose a table. Then converted this to String. With that in mind, let’s create an SQL String Replace function in Adobe Campaign: Create the XML package definitionHi Folks, I want to generate the encrypted personalized parameter for the URL in the email CTA. startsWith() function, or that it's not available in the particular part of the code you're workin. This mode of operation lets you share a server by assigning several instances to it. Level 2 ‎18-09-2019 22: 02 PDT. You can go through the link . Then, deliver timely and relevant campaigns that meet your customers in the right. If no condition is satisfied and if the Use the default fork option is activated, the default transition will be activated. appendVisitorIDsTo” Adobe Campaign Standard: How to prevent workflows from inserting blank org units; The page to be deleted is hidden but remains in. Select the Create a schema option for content management, then click Next. Hi, There is no REPLACE function available as part of query editor in Campaign. Adobe Campaign: How To Use Emoji In Subject Line For Emails; Thumbnail is black on uploaded mp4 video assets;. Choose one of the supported channels and associated channel surface to use to send your message, then click Create. Example:When developing in Adobe Campaign (workflows, Javascript, JSSP, etc. ) are centralized in the Adobe. This enables a user to manage all Adobe Campaign functions via SOAP calls, which are the native entry point of the Adobe Campaign application server. It's possible that the specific version of Adobe Campaign you're using may not support the String. Step 3: Filtering recipients using the aggregate. The send confirmation process will then function as default: only the operator or group of operators designated for the send in the delivery properties. With the help of Adobe Campaign, you can bring customer data from different systems, devices and channels into a single profile. It must be reconciled to find the Shopper ID, which is the primary key. If not, contact your Journey Optimizer Administrator. First and as you mentionned, the key must be passed in base 64 format. CSV from an HTTP endpoint as part of workflow activity — this download link is a serverless function that does the . Admin. Control panel is a self-service tool, that helps Campaign administrators monitor key application assets of their Campaign instance, such as SFTP space, the database performance, and many more. In Adobe Campaign Classic, specific functions are available to handle XML payloads, enabling you to extract, manipulate, and process the returned XML data efficiently. Elements are designated by their name, and attributes are designated by the name preceded by the character “@”. Quick links. Result: 2) add another enrichment where you aggregate into one record. Dig deeper into email marketing. So far, we learned that the cross-channel Campaign has multiple touches or deliveries and can use a different channel for each. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. External API. Adobe Journey Optimizer is completely REST based.